Overview
AURA is a jewelry commerce site we built around a clear shopping experience. The opening film presents the brand's world, and from there you continue to a product page with a gallery and purchase details, to the shopping cart, and to checkout. Light, color, and motion connect every stage of the visit.
The challenge
The challenge was to combine a rich visual language with a simple buying process: to present the jewelry and its details clearly, keep a cart that is easy to update, and lead to checkout with a clear order summary.
The solution
We built a product page with a large gallery and purchase details beside it, a shopping cart that opens over the page, and a two-column checkout. Along the path, availability, jewelry details, an option to join the AURA club, and the order summary are shown. The visual language of the opening film continues into the shopping experience as well.
Results
The result is a jewelry site that leads from getting to know the brand to choosing a product and completing an order. The opening film, the product page, the cart, and checkout work together without hiding the information you need in order to buy.
